The highest bid recorded was U.S. $ 18.80 per pound, equivalent to U.S. $ 2,486.97 paid by each of the 21 bags of the San Joaquin Ranch, owned by Sandi Jesimar de Oliveira, contest winner
The auction of 22 lots winners of 2nd Call Quality 'Cup of Excellence Natural Late Harvest "- Issue 2012, conducted by the Brazilian Specialty Coffee (BSCA, English acronym), in partnership with the Brazilian Export Promotion and Investment (Apex-Brazil) and the Alliance for Coffee Excellence (ACE), took place on Thursday, March 14, through the internet.