consumption

For Bunco Wong, president of the Chinese Specialty Coffee Association (CSCA), the trend of economic growth of the country and the cultural changes that make it more palpable scenario that available estimates suggest, which also would make room to a vibrant market for premium products.

If you are passionate about coffee, it is best to leave it to the early hours. According to scientists, the problem is not just take it just before going to bed, consuming the drink up to six hours before bedtime can cost up to one hour less of sleep.

A group of American scientists concluded that the best time to take your daily dose of caffeine is the period between 09:30 and 11:30 am, and not necessarily at waking up, as many may think.
At stake is how the coffee interacts with our hormonal system, particularly cortisol, which manages the "biological clock" and promotes alertness.
Cortisol levels are naturally high upon waking and may remain high for up to an hour of stand up (the peak is between 08:00 and 09:00).

In the academic study titled 'Social Trends and Prospects in the consumption of coffee in Portugal in 2021', prepared as part of a Masters in Consumer Behaviour in IPAM - The Marketing School, Tiago Oliveira, author of this research, presented very important conclusions.
For the elaboration of this thesis, the author had the participation and valuable input from a panel of experts in the field of coffee.

According to a new survey conducted by Mintel, the demand for iced coffee has grown. The habit of drinking hot coffee is changing, as consumers look for iced coffee as an alternative tasty and fresh for the whole year. Above any other country, the U.S. is joining forces in this new habit, especially in foodservice.

Coffee consumption is associated with a lower risk of recurrence of prostate cancer, according to a study by researchers at Fred Hutchinson Cancer Research Center, USA, advances the portal Isaúde.
The results show that bioactive compounds in coffee and tea can prevent the disease returning and delay its progression.

Drinking coffee can add years to your life. It is what it claims an investigation by the National Cancer Institute, in the United States, published by the Daily Mail. The study, conducted with around 500 thousand people showed that the risk of death for older people decreases with coffee consumption. Excess caffeine generally considered unhealthy, but the survey found that coffee can help reduce deaths from heart and respiratory disease, stroke, injuries, accidents, diabetes, and even infections.

Moderate consumption of caffeine, about five cups of coffee a day can reduce your sleep time, but does not give more energy or help you lose weight, according to a study by researchers at the Technical University of Lisbon.

Considered the second largest global consumer of coffee, surpassed only by the U.S., Brazil presented in 2012 a record high coffee consumption. Very concretely, this beverage consumption per capita in the country was 6.23 kilograms of raw coffee beans or 4.98 pounds of roasted coffee, equivalent to almost 83 liters per Brazilian annually registering There was thus an increase of 2% over the previous year.