Coffee consumption in Brazil reaches high record

Considered the second largest global consumer of coffee, surpassed only by the U.S., Brazil presented in 2012 a record high coffee consumption. Very concretely, this beverage consumption per capita in the country was 6.23 kilograms of raw coffee beans or 4.98 pounds of roasted coffee, equivalent to almost 83 liters per Brazilian annually registering There was thus an increase of 2% over the previous year.
As significant as this annual consumption of 4.98 pounds per capita exceeds that recorded in 1965, thus becoming the highest consumption ever recorded in the country, according to information released in the portal Revista Cafeicultura.
For 2013, the Brazilian Coffee Industry (ABIC) estimates growth between 2.5% and 3% in the volume of coffee sales in the domestic market. Hence the prediction that domestic consumption should be fixed in 20.9 million bags.
Among the main reasons that should contribute to this increase are considered not only the expected evolution of the Brazilian economy, but also the improvement of purchasing power, particularly in classes B, C and D, with emphasis on increasing income and consumption in the Northeast and Midwest.
In parallel, the ABIC also calculates that during the present year, will succeed a steady increase in consumption outside the home, highlighting the increasing number of cafés and restaurants offering best quality coffees. For a better understanding of this reality, just note that in the period between 2004 and 2012, consumption outside the home grew more than 350%.
Within this segment, natural protagonist wins the growing trend of seeking ways of preparing and drinking coffee in single doses, such as capsules, coffee in sachets, among others. Note that this trend was assimilated U.S. and is spreading rapidly in the space of Brazilian coffee.
Source: Hostel Vending Portugal