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Coffee consumption in China, whose market is currently estimated at more than US $ 1 billion per year, went from 1.1 million bags in 2011/2012 to 3.2 million bags in 2016/2017, that is practically has tripled in the last six years.
This significant increase in coffee consumption in China, a country with more than 18% of the world's population, is attributed to changes in the consumption habits of the population due to urbanisation, an increase in the number of middle-class members and an improvement in purchasing power of the population.
In this context, flavoured soluble coffee is the Chinese favourite, as 90% of sales in the country's large coffee distribution are '3 in 1' beverages, consisting of coffee, sugar and cream. These data and analyses of the performance of coffee consumption in China were highlighted by the Bureau of Competitive Intelligence of the Coffee, Federal University of Lavras - UFLA, in the International Report on Coffee Trends (VOL.6 / Nº08 / 30 SEPTEMBER 2017), with based on data from the International Coffee Organization (ICO) and the United States Department of Agriculture (USDA).
The UFLA Bureau also pointed out that UK coffee consumption is likely to exceed black tea by 2021. Traditionally the UK is a major consumer of tea, but its consumption has decreased by 1.9 kg per inhabitant in 2002 to 1.4kg in 2016, in contrast to the significant increase in coffee sales. In this case, the change in consumption habits is mainly attributed to young people, who use the cafeteria spaces as a meeting point and socialization, a behaviour considered modern and contemporary.
In relation to Brazil, the International Report on Coffee Trends, which is available in full at the Coffee Observatory, of the Coffee Research Consortium coordinated by Embrapa Café, also analyses the increase in demand for certified coffee, both by Indication of Origin (IP) as by Denomination of Origin (DO). According to the National Institute of Industrial Property (INPI) of the Ministry of Industry, Foreign Trade and Services - MDIC, the indication of origin "refers to the name of the place that has become known for producing, extracting or manufacturing a particular product or rendering certain service".
Whereas the appellation of origin "refers to the name of the place, which has been designated as a product or service, the qualities or characteristics of which may be attributed to its geographical origin".
Source: Revista Cafeicultura