With his new video, the Istituto Nazionale Espresso Italiano, a group which brings roasters, machine manufacturers and coffee grinders, as well as other government agencies concerned in finding a quality espresso, gives us a brief journey through the universe of Italian espresso. This is the most beloved and popular drink in Italy, and at the same time, one of the symbols of the country better known abroad.
Stages of the coffee chain as roasting, tasting and marketing are portrayed here.