Italian Espresso portrayed in video

With his new video, the Istituto Nazionale Espresso Italiano, a group which brings roasters, machine manufacturers and coffee grinders, as well as other government agencies concerned in finding a quality espresso, gives us a brief journey through the universe of Italian espresso. This is the most beloved and popular drink in Italy, and at the same time, one of the symbols of the country better known abroad.
Stages of the coffee chain as roasting, tasting and marketing are portrayed here.
This three-minute video, in which the espresso emerges portrayed as a lifestyle, aims to highlight the key values of the drink, especially the sociability of our moments of consumption, but also the deep expertise, professionalism and knowledge that underlie their preparation.
Watch the video: http://www.youtube.com/watch?v=A80-kVFBNXI&feature=player_embedded
Source: Hostel Vending Portugal