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Coffee consumption in China, whose market is currently estimated at more than US $ 1 billion per year, went from 1.1 million bags in 2011/2012 to 3.2 million bags in 2016/2017, that is practically has tripled in the last six years.
This significant increase in coffee consumption in China, a country with more than 18% of the world's population, is attributed to changes in the consumption habits of the population due to urbanisation, an increase in the number of middle-class members and an improvement in purchasing power of the population.